The world of internet marketing and search engine
optimization is evolving and changing at an alarming pace! What was true
yesterday might not be so today. Similarly, many of the things that you think
you know about SEO, or those which were very much true a year or so back might
not be true today.
And then of course, there are things that were never true to
begin with!
In this article, I’ll attempt to separate fact from fiction
as far as the IM and SEO industry is concerned. So without further ado, here
are 11 SEO myths that have been well and truly debunked:
Myth # 1: Meta descriptions help rankings
Well, they used to, but not anymore. Metatag descriptions
are no longer indexed by Google (or even Bing, for that matter), so they have
absolutely no effect on your rankings. However they still do serve an important
purpose: meta description is the text that accompanies your link whenever your
website shows up in the SERPs. Which is why it is essential to write a
compelling description.
Myth # 2: It is vital to rank one
No, it isn’t. Allow me rephrase that: it is essential to
rank on the first page. Despite popular belief that search engine users tend to
favor the top search results – specifically the first 3, studies have shown
that the CTRs of the subsequent results are as good as the top 3. In addition,
the integration of rich snippets into Google’s search results has meant that
results with author profile-boxes have better CTRs than the results on the top!
Myth # 3: When it comes to SEO, the more the better
Incorrect, especially since more SEO almost always refers to
over-optimization, and with the recent Google algorithm updates – Google
Penguin in particular – it means that over-optimization (or as Google refers to
it: ‘too much SEO’) could land you in some serious trouble with Google. You can
read more about the different aspects of on- and off-site over-optimization and
its perils on this
link.
Myth # 4: Social media and SEO are two different things
Wrong, they aren’t – well unless you’re still living in
2006! Social media is now, in fact, an integral and essential part of SEO. For
starters, Google now considers a blog/website’s social signals to be an
essential part of its rankings. Then there’s Google Plus’s integration with
Google search results – which means that content from Google Plus now shows up
in your search results (replace Google+ with Facebook content for Bing). And of
course there’s the whole Google Authorship – which is essentially search
results being accompanied with thumbnail-sized pictures of the author linking
to their G+ profile. And then let’s not forget that social media can be an
invaluable source of traffic as well. Bottom line: social media is now as
important a part of SEO as ever, and its importance will only rise.
Myth # 5: Some SEO firms are ‘Google-approved’ or ‘Google-endorsed’
This is actually one of the funnier ones! There’s no such
thing as being approved, associated with or endorsed by Google, and feel free
to call someone out on that. Most of the times, SEO firms will use this to lure
people in, providing them with false proof about being ‘Google-approved’ –
that’s your cue to look elsewhere because there is no such thing as
being approved by Google and Google does not award any such endorsement(s) at
all!
Myth # 6: PageRank and Alexa rankings are true representatives of your blog’s worth
False, again. While they do provide you with a rough (read:
inaccurate) idea of your blog’s standing on the internet, they are far from
being accurate metrics to measure your website’s worth. For instance Alexa
rankings are determined by the blog’s traffic, and therefore can be easily
manipulated. And perhaps most importantly, both these things (especially
Google’s PageRank) have no bearing or effect on a blog’s actual search results
either. PR2 websites could rank higher for the same keywords as PR6 ones! So
safe to say, both are not accurate representatives of a blog’s worth.
Myth # 7: Using a keyword a certain times in your copy will allow you to rank better for it
Well, this used to be true, but isn’t any more. In fact,
Google takes keywords stuffing as a serious offense now. Before the Panda and
the Penguin updates, having a 5% keyword density in your copy, for instance,
would allow you to rank well for that keyword, depending on its
competitiveness. However after search engines evolved, and got smarter over the years, they
learnt about websites trying to manipulate rankings through keyword stuffing.
Myth # 8: Social media = Facebook. Period
One of the more interesting myths that I’ve heard recently
is that Facebook is the only ‘profitable’ social medium out there, and SEOs
should invest their time and energy on Facebook only. Yes, Facebook is the
biggest social networking website, and yes it is the most popular one as well,
and therefore (arguably) the bulk of your social media marketing efforts should
probably be geared towards Facebook, however not having an active presence on
other social networking websites is a mistake. And some social networking
websites might even be better suited (and more profitable) for certain niche
blogs (Pinterest, for instance, is dominated by the female population, and
hence is an excellent fit for cooking blogs, for instance).
Myth # 9: An XML sitemap will boost your Google rankings
Total BS – an XML sitemap is an essential file that fulfills
a very specific purpose – it tells Google’s crawlers about the structure of
your blog and how your blog should be indexed, but ‘boosting’ your Google
rankings is not one of the things that it does. Having your URL in your XML
sitemap won’t give it any juice at all.
Myth # 10: Building links is more important than creating content
Any SEO or IM worth his salt would know that this is utter
garbage. Yes, linkbuilding is an important… no, integral part of search engine
optimization and getting inbound links are important to a website’s authority.
However creating valuable and high-quality content is by far and wide, the
single most important aspect of good SEO. An SEO with his priorities right
would know that more links is never better than more content. Content is the
heart and soul of a successful blog. And besides, a less amount of quality
links are better than a large number of low-quality ones.
Myth # 11: SEO is dead (or is a dying breed)
“SEO is dead! Long live SEO!” Uh, no, it isn’t! SEO was
never dead and as long as search engines and the internet is around, it
probably never will be dead. It will keep evolving and changing with the
passage of time, pretty much like it’s continued to do over the years.
There are many SEO Myths we should try to ignore because SEO is a field of continuous changes. May be one technique, which is working for us these days can be a cause of penalty in future.
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