Google AdSense is the biggest ad program out there, and
understandably, the most popular one out there as well. It is backed by a large
base of advertisers, which means that it can serve relevant ads to just about
any website or blog – operating in any niche – with ease. It is the most basic form of blog and content
monetization for many bloggers, website owners and content publishers on the
internet. Thousands of people use AdSense to earn money on the internet.
However AdSense does come with its flaws, and we spoke about
some of the program’s drawbacks in a previous article on this blog. So here are
some of the best Google AdSense alternatives available to blog owners and
content publishers looking to monetize their blogs:
1. AdBrite
AdBrite has been around for a while now; it is one of the
oldest and the most-closest competitors of AdSense – and hence the most popular
AdSense alternative. It is actually pretty similar to AdSense, in its function
as well as its application. Like AdSense, it brings advertisers and website
publishers together; but what it does is it places a ‘Your Ads Here’ banner on
your website, which allows advertisers to put their ads up your website. Advertisers
can purchase ‘ad packages’ on CPC-basis, and have their ads placed on their
website(s) or blogs. Like AdSense, the ads are CPC, which means that you get
the money when someone clicks on the ad – the more clicks, the more money you
get. Simple to use, easy to set-up and
free to sign-up for.
2. Chitika
Chitika’s motto is ‘turning page views into profits’ and
that is precisely what it does. Chitika lets you display ads on your website or
blog from their network of advertisers that are targeted towards your blog’s
traffic. It can be used in tandem with Google AdSense, because (a) Chitika ads
are non-contextual and (b) they do not look like AdSense units at all. The ads
are extremely relevant and highly-targeted, which means a higher CTR for you.
Payout rates are $10 for PayPal and $50 for checks. Highly recommended if
you’re looking for relevant ads for your blog, and may even want to look into
putting these up with your AdSense ads.
3. Clicksor
Another great service, not to mention a reputable one,
offering contextual ads is called Clicksor. One of the best aspects about
Clicksor is that they have a large network of advertisers, as well as the
third-largest network of publishers of all advertisement networks. Clicksor
scans a publisher’s page for keywords, match and cross-reference them with
advertiser-provided keywords and then display extremely-targeted ads – strictly
related to the content – on the page. They get over 1 billion ad impressions
from all over the world every month. In addition, their ads are based on no
less than 9 different targeting methods (geographic-, time-, keywords-,
device-targeting, to name a few), and use different payment methods such as
CPC/PPC, CPV/PPV, CPM or CPI. Once you’ve signed up for Clicksor, the process
is simple: simply use the ad-codes to choose from different kinds of ads, and
have them displayed anywhere on your website using the code. Payout rate is $50,
and they also have a affiliate/referrals program that you can sign up for.
4. InfoLinks
Tough choice between InfoLinks and AdBrite when it comes to
determining which is the biggest of the two, since both are big and pretty
popular AdSense alternatives (call it a draw?). Infolinks has a network of
publishers of over 100,000 websites, from 128 countries, generating over 1
trillion impressions every month! Unlike the other services, however, InfoLinks
is an in-text advertising platform – what this means is that it serves
contextual ads, on the CPC model, in which specific keywords within the
text/copy of a webpage are matched with advertisement units. These words are
hyperlinked and have a different color (and are often double-underlined) in
order to differentiate them from the rest of the copy. In-text ad models such
as InfoLinks hence have a pretty high CTR. Getting approved however, is a whole
different ballgame, as the service approves each application individually. Once
it’s been integrated, bots crawl your website and display matched-keyword-ads
in your copy, according to your blog’s content. Minimum payout rate is $50.
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